The biggest mistake that ineffective speakers make is not taking time to know their audience. More often they prepare content and assume that one size fits all.
To create an impact as a speaker, you need to answer the following questions:
- Who is my audience?
- What are their aspirations and goals?
- What are their daily struggles and pain points?
- What's their mindset like?
Your content needs to be relevant. If the audience cannot relate to what you say, the impact is nil. This requires you to spend time getting to know your audience or the people who represent your audience. Listening and empathizing are the key elements to truly understanding their stories and struggles.
As a speaker, you need to spend time with people from different cultures, socioeconomic statuses, and age groups. Understanding their past and present will help you design content, narrate immersive stories and recommend solutions for a better future.
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